Rosewood São Paulo, what the old building carries.

Published 4 November 2026 · WHV

At Rosewood São Paulo, the old maternity building and the new planted tower tell different stories. The restored hospital is a useful place to begin. The hotel’s own account distinguishes it from the newer structure, and the difference matters when choosing what to visit.

Look for Flor, Fernando de La Rocque’s work for the Blaise restaurant. The artist describes the repeating tiles as a design he already had when he visited the site. Putting them in a former maternity hospital gives their subject a relationship to the building that a description of the finishes alone would miss.

Ask the hotel about restaurant access or the art tour before visiting. Spend time with the individual work and the room around it. They give a more specific way into the project than treating the entire development as a single act of preservation.